Brand Story

Brand Story

Brand Story

Plus 234Labs is a streetwear brand made for young adults dreaming beyond societal limits.

Plus 234Labs is a streetwear brand made for young adults dreaming beyond societal limits.

Born from our country code, rooted in our identity. We celebrate Nigerian pop culture, youth expression, and the power to dream bigger. Every piece tells the story of creatives, dreamers, and youth who define what it means to be authentically Nigerian.

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