Brand Story

Brand Story

Brand Story

Ashluxe is redefining luxury streetwear in Africa by transforming abstract concepts into tangible pieces, through storytelling all the while keeping the conversation tied to values that matter.

Ashluxe is redefining luxury streetwear in Africa by transforming abstract concepts into tangible pieces, through storytelling all the while keeping the conversation tied to values that matter.

Over the past five years, Ashluxe has launched multiple collections across seasons and styles including: Scar10, Element, Apollo, Robotics, Paradise, Harmonious Discord, Olympiad. In December 2023, Ashluxe debuted its first runway show with the AW24 collection, Kalakuta Republic, a powerful tribute to the legacy of Fela Kuti. Its influence has ignited a new wave of fashion brands across the continent, fueling a dynamic and ever-evolving fashion scene.

  • blob_nei3z6.webp
  • blob_lwql3e.webp
  • blob_csxh6p.webp
  • blob_khobdj.webp
  • blob_ae7wdf.webp
  • blob_n8glmi.webp
  • blob_bdsh39.webp
  • blob_iivnqx.webp
  • blob_k4mtc7.webp
  • blob_dnexsz.webp
  • blob_yfpdhy.webp
  • blob_rtj6jk.webp
  • blob_bdsh39.webp

The Ashluxe Experience

The Ashluxe Experience

The Ashluxe Experience

Wear Ashluxe.

Wear
Ashluxe.

Media Highlight

Media Highlight

KalaKuta Republic.

KalaKuta
Republic.

STYLE. CULTURE. LIFESTYLE. ASHLUXE.
STYLE. CULTURE. LIFESTYLE. ASHLUXE.

Ashluxe on
Instagram

Ashluxe on
Instagram

Catch Every Drop. Stay Ahead.

Catch Every Drop. Stay Ahead.