Welcome to Ashcorp
Ashcorp is a leading global group at the forefront of fashion, luxury retail, beauty, logistics, and lifestyle, with a strong presence in Africa.
Established in 2015 by Yinka Ash, it all started with Ashluxury’s commitment to ensuring authenticity and combating counterfeit in the retail market in Nigeria and now it has grown into Africa’s Premier destination for Luxury offering over 150 international designer labels through ASHLUXURY.com.
Ashluxe on the other hand, was born out of the passion to create the perfect t-shirts and now has grown to become a household name in Nigeria, with great impact on the luxury streetwear industry in Africa inspiring a new range of fashion brands everyday.
Beyond fashion, Ashcorp is a dynamic incubator for emerging, community-inspired brands. The group fosters minority-led brands via the YAART Project. On the group’s radar also includes Ash Global Logistics, and the YAART Incubation Program.
Brands
Employees worldwide
+Brands International Vendors
Culture Champions
Mission
“To inspire and empower generations to live intentionally, creating a lifestyle that redefines how we experience the world.”
Ashcorp aims to attain its mission by embedding intentionality and innovation into every aspect of its operations, creating a global impact while staying true to its values. The company prioritizes crafting products and experiences that inspire individuals and communities, reflecting a lifestyle of purpose and excellence. With a strong focus on sustainability, Ashcorp integrates eco-conscious practices across its brands, setting a new standard for responsible luxury.
Vision
Our vision is to establish Ashcorp as Africa’s premier destination for luxury, seamlessly integrating authentic African aesthetics with contemporary trends.
We aim to empower the next generation of young consumers, offering them products that celebrate African culture and craftsmanship through lifestyle.
Ashcorp’s Ecosystem
At the heart of Ashcorp is a unique ecosystem that nurtures creativity, innovation, and excellence. We operate through:
A Global Creative Agency: Ashcorp as a group serves as a creative hub to all businesses, spearheading brand development and creative strategy, ensuring our brands remain at the forefront of the luxury and lifestyle industries by constantly pushing boundaries and setting new trends.
A Luxury E-commerce Platform: Through ASHLUXURY.com, we curate and deliver a premium selection of the finest fashion, beauty, and lifestyle products, offering a seamless luxury shopping experience tailored to our customers worldwide.
A Logistics Firm: Through Ash Global Logistics, the group drives operational efficiency by handling warehousing, distribution, and last-mile delivery, ensuring every customer interaction is smooth, timely, and reflective of our commitment to excellence.
Diverse Brand Portfolio: Anchored by Ashluxe, Athclub, Zentaii, and 234 Labs, our brands cater to a wide range of audiences—from bold luxury seekers to active lifestyle enthusiasts and beauty enthusiats—creating a cohesive yet diverse offering.
Community of Innovators: Ashcorp thrives on the collective passion of like-minded creators, collaborators, and visionaries who bring our mission to life. By fostering collaboration across industries, we remain a hub for cultural and creative evolution.
Our Brands
Ashluxe began as an obsession to create the perfect t-shirts and has grown to become a household name revolutionizing the luxury streetwear scene in Africa and placing streetwear and urban fashion at the forefront of the industry.
Catering to a young, trend-setting audience, Ashluxe is renowned for its bold designs and exceptional craftsmanship.
Some of the brand’s major successes in the past 5 years include the release of several collections across different seasons and streetwear styles particularly, the Olympiad 1& 2 Collection and the collaboration with the Legacy of Fela Anikulapo Kuti.
The brand’s influence has sparked a new wave of fashion brands across the continent, inspiring a dynamic and evolving fashion landscape.
As our flagship brand, AshLuxury offers a carefully curated collection of high-end and premium fashion designed for discerning customers. Targeting young, affluent consumers, Ashluxury masterfully blends contemporary design with the rich and diverse heritage of African culture, making it a leader in luxury fashion.
Currently, Ashluxury has a variety of brand offerings with over 200 international designer labels being licensed for resale through our brick and mortar store and our e-commerce platform, ASHLUXURY.com. The group is committed to ensuring authenticity and combating counterfeit goods in Africa.
The YAART Project is our commitment to social responsibility, focusing on supporting minority-led brands and promoting sustainability in fashion.
Through this initiative, we aim to give back to the community by championing ethical practices, fostering inclusivity, and encouraging diversity within the industry.
Our Incubation program offers students the resources and tools needed to launch a creative path of their choice or join into the Graduate Trainee Program.
Our monthly Sunday Market event, gives back to local and artisanal businesses in our community, allowing for inclusivity and business expansion.
Ash Global Logistics is the engine that drives our operations, ensuring the seamless distribution and delivery of products across our brands.
With a focus on efficiency and reliability, Ash Logistics manages our supply chain with precision, supporting our mission to provide exceptional customer experiences.
