
Ashcorp Press
Ashcorp Group Appoints Vikram Natarajan as Non-Executive Director
Nov 5, 2025

Lagos, Nigeria, November 5, 2025 – Ashcorp Group, a global luxury, beauty and lifestyle group, has announced the appointment of Vikram Natarajan to its Board of Directors.
Vikram brings over 25 years of leadership experience across the consumer, lifestyle, and wellness industries in South-East Asia, Mainland China, and the Middle East. He has built and scaled global brands, worked with private equity and entrepreneurial ventures, and driven innovation across multiple sectors including health, fitness, hospitality, and retail. His appointment reinforces Ashcorp’s commitment to strategic expansion, operational excellence, and the continuous pursuit of global standards in business performance and governance.
Vikram most recently served as CEO of Kayanee, a startup under the Public Investment Fund of Saudi Arabia, overseeing retail, healthy food, fitness, personal care, and nutraceuticals. His previous leadership roles include Managing Director (China & Singapore) at PURE Fitness & PURE Yoga, and General Manager positions at Spa Esprit Group and Thai Express in Singapore. A recipient of the “Future Leader” Award by the President of India, Dr. Abdul Kalam, he holds an MBA from INSEAD (France) and a Computer Engineering degree from Nanyang Technological University (Singapore).
This appointment marks an important milestone in Ashcorp’s evolution. The board will play a key role in guiding the company’s growth, strengthening governance, and support its continued success across global markets.
Speaking on the appointments, Yinka Ashogbon, Founder and Chairman of Ashcorp Group, said:
“Ashcorp has entered an exciting new phase of strategic growth and global expansion. The appointment of Vikram to the Ashcorp board brings exceptional experience across. His insights and leadership will be invaluable as we continue to build a world-class African company with global impact.”
Commenting on his appointment, Vikram Natarajan stated:
“I am honoured to join the Board of Ashcorp Group and contribute to its remarkable vision. I look forward to working with Yinka and the board to unlock new growth opportunities and drive long-term value.”
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